Principles of advertising & IMC / Tom Duncan.
Material type:
TextLanguage: English Language: Spanish Series: The McGraw-Hill/Irwin series in marketingPublisher: Chicago, Ill : McGraw-Hill, 2005Edition: 2a edDescription: xxvii, 774 p. : il. ; 29 cm. + 1 CD-ROM (4 3/4 plg.)Subject(s): LOC classification: - HF5415.13 D846 2005
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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CD ROM
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Mediateca | Material electrónico | RE/HF5415.13 D846 2005 Ej. 2 (Browse shelf(Opens below)) | Available | RE0143 | ||
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CD ROM
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Mediateca | Material electrónico | RE/HF5415.13 D846 2005 Ej. 1 (Browse shelf(Opens below)) | Available | RE0142 | ||
Libros
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Mediateca | Bibliográfica | HF5415.13 D846 2005 Ej. 1 (Browse shelf(Opens below)) | Ej. 1 | Available | 3102 | |
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Libros
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Mediateca | Bibliográfica | HF5415.13 D846 2005 Ej. 2 (Browse shelf(Opens below)) | Ej. 1 | Available | 3103 |
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| HF5415.127 H35 2006 Ej.1 Handbook of niche marketing : principles and practice / | HF5415.129 P4518 2005 Ej. 1 Canales de marketing y distribución comercial : un enfoque de administración de relaciones / | HF5415.13 A526 2002 Ej. 1 Designing online identities : successful graphic strategies for brands on the web / | HF5415.13 D846 2005 Ej. 1 Principles of advertising & IMC / | HF5415.13 H87 2007 Ej. 1 Business marketing management : B2B / | HF5415.13 K675 1999 Ej. 1 El marketing según Kotler : cómo crear, ganar y dominar los mercados / | HF5415.13 K685 2005 Ej. 1 Los diez pecados capitales del marketing : indicios y soluciones / |
Revision of: IMC / Tom Duncan. 1st ed. 2002.
Bibliografía : p. 741-754
Contenido: How brands are buil 2 -- Basic MC strategies for building brands -- Creating, sending, and receiving brand messages -- The marketing communication functions -- The big picture.
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