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Ethnography for marketers : a guide to consumer immersion / Hy Mariampolski.
Material type:
TextLanguage: English Language: Spanish Publisher: Thousand Oaks, Calif. : SAGE Publications, 2006Description: xii, 252 p. ; 24 cmISBN: - 9780761969471
- 9780761969464
- HF5415.2 M3164 2006
Partial contents:
Contenido: Background -- Project management -- Conducting site visits -- Analysis and presentation.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Mediateca | Bibliográfica | HF5415.2 M3164 2006 (Browse shelf(Opens below)) | Ej. 1 | Available | 10998 | |
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Libros
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Mediateca | Bibliográfica | HF5415.2 M3164 2006 Ej. 1 (Browse shelf(Opens below)) | Ej. 1 | Available | 3039 | |
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Libros
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Mediateca | Bibliográfica | HF5415.2 M3164 2006 Ej. 2 (Browse shelf(Opens below)) | Ej. 1 | Available | 3040 |
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| HF5415.2 G35 2008 Ej. 1 Innovación de productos : desarrollo, investigación y estrategias de mercado / | HF5415.2 H35 2009 Ej.1 Marketing research : in a digital information environment / | HF5415.2 M291 2004 Ej. 1 Investigación de mercados : un enfoque aplicado / | HF5415.2 M3164 2006 Ej. 1 Ethnography for marketers : a guide to consumer immersion / | HF5415.2 M331 2005 Ej. 1 Investigación de mercados / | HF5415.2 R58 2018 La X de México : narrativa país para la nueva mexicanidad / | HF5415.2 Z5518 1998 Ej. 1 Investigacion de mercados / |
Bibliografía e índice: p. 235-250.
Contenido: Background -- Project management -- Conducting site visits -- Analysis and presentation.
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