Image from Amazon.com
Branding @ the digital age / edited by Herbert M. Meyers and Richard Gerstman.
Material type:
TextLanguage: Spanish Publisher: New York : Palgrave, 2001Description: 178 p. : ilISBN: - 0-333-94769-X
- Branding at the digital age
- HF5415.1265 B72 2001
Partial contents:
Contenido: The internet explosion -- From retailing to e-tailing -- e-retailing : a book ahead -- Web brands -- The strategic role of e-branding -- The dynamics for package goods on the internet -- Brand design for digital viewing -- Interactive brand design research -- Interfacing with the consumer -- Interfacing with advertising -- Brand identify and the law -- A look ahead: e-biz in the new millennium.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Libros
|
Mediateca | Bibliográfica | HF5415.1265 B72 2001 Ej. 3 (Browse shelf(Opens below)) | Ej. 1 | Available | 3023 | |
|
Libros
|
Mediateca | Bibliográfica | HF5415.1265 B72 2001 Ej. 1 (Browse shelf(Opens below)) | Ej. 1 | Available | 3021 | |
|
Libros
|
Mediateca | Bibliográfica | HF5415.1265 B72 2001 Ej. 2 (Browse shelf(Opens below)) | Ej. 1 | Available | 3022 |
Browsing Mediateca shelves, Collection: Bibliográfica Close shelf browser (Hides shelf browser)
|
|
|
|
|
|
|
||
| HF5415.12615 W45 2009 Ej. 1 Neuro web design : what makes them click? / | HF5415.1263 B56 2005 Ej. 1 Business marketing / | HF5415.1265 A25 2010 The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change / | HF5415.1265 B72 2001 Ej. 1 Branding @ the digital age / | HF5415.1265 H47 2017 Marketing digital : mobile marketing, SEO y analítica web / | HF5415.1265 P37 2016 Platform revolution : how networked markets are transforming the economy and how to make them work for you / | HF5415.1265 P57 2014 A social strategy : how we profit from social media / |
Contenido: The internet explosion -- From retailing to e-tailing -- e-retailing : a book ahead -- Web brands -- The strategic role of e-branding -- The dynamics for package goods on the internet -- Brand design for digital viewing -- Interactive brand design research -- Interfacing with the consumer -- Interfacing with advertising -- Brand identify and the law -- A look ahead: e-biz in the new millennium.
There are no comments on this title.