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The financial services marketing handbook : tactics and techniques that produce results / Evelyn Ehrlich, Duke Fanelli
Material type:
TextLanguage: Spanish Publisher: Princeton, NJ : Bloomberg, 2004Description: xii, 262 p. : il. ; 25 cmISBN: - 1-57660-156-0
- HG181 E38 2004
Partial contents:
Contenido: Segmentation -- Positioning and branding -- The market plan -- Media advertising -- Public relations -- Sponsorship and event marketing -- Direct marketing -- The internet -- Personal selling -- Trade show and seminars -- Relationship marketing.
| Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Libros
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Mediateca | Bibliográfica | HG181 E38 2004 Ej. 2 (Browse shelf(Opens below)) | Ej. 1 | Available | 3005 | |
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Libros
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Mediateca | Bibliográfica | HG181 E38 2004 Ej. 1 (Browse shelf(Opens below)) | Ej. 1 | Available | 3000 |
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| HG173 P218 1996 Ej. 1 Mercados e instituciones financieras / | HG173.6.S62 F65 2003 Ej. 1 Presupuestos, planes financieros y estudios de viabilidad / | HG179 S4246 2009 Ej. 1 I will teach you to be rich / | HG181 E38 2004 Ej. 1 The financial services marketing handbook : tactics and techniques that produce results / | HG185 V54 2009 Ej. 1 Sistema financiero de México / | HG3290.6 B673 2012 Ej. 1 Emprendedores sociales : lo que todos necesitan saber / | HG3290.6 B673 2012 Ej. 2 Emprendedores sociales : lo que todos necesitan saber / |
Contenido: Segmentation -- Positioning and branding -- The market plan -- Media advertising -- Public relations -- Sponsorship and event marketing -- Direct marketing -- The internet -- Personal selling -- Trade show and seminars -- Relationship marketing.
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