Essentials of consumer behavior : an applied approach / Debra L. Stephens
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- texto
- sin mediación
- volumen
- 9780367426866
- HF5415.32 S7395 2023
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
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Mediateca | Bibliográfica | HF5415.32 S7395 2023 Ej. 1 (Browse shelf(Opens below)) | Ej. 1 | Available | 16170 |
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HF5415.2 Q328 2001 Ej.2 VITRINA Qualitative marketing research / | HF5415.32 A56 2010 Ej.1 VITRINA Comportamiento del consumidor : decisiones y estrategia de marketing / | HF5415.32 S48 2019 Ej. 1 Consumer behaviour / | HF5415.32 S7395 2023 Ej. 1 Essentials of consumer behavior : an applied approach / | HF5415.5 T65 2013 Ej.1 Service design : for insight to implementation / | HF5438.4 C426 2014 Aligning strategy and sales : the choices, systems, and behaviors that drive effective selling / | HF5549.5 M5 2015 Ej.1 The culture map : decoding how people think, lead, and get things done across cultures / |
Incluye bibliografía e índice.
Fundamental Concepts in Consumer Behavior : 1. Introduction to consumer behavior ; 2. Consumer research methods ; 3. Why we buy ; 4. The consumer's journey -- How consumers create meaning : 5. Memory and priming ; 6. Sensory Perception in a consumption context ; 7. Sociocultural and interpersonal influences on consumer behavior -- Consumer welfare : 8. Marginalized consumers ; 9. Children and adolescents as consumers ; 10. Nonhuman animals as special possessions -- Shifts in technology and consumer values : 11. The rise of collaborative consumption and the sharing economy.
"This thoroughly updated second edition of Essentials of Consumer Behavior offers a concise alternative to traditional textbooks with a practice-based approach. Stephens emphasizes that consumer behavior does not simply equate to buyer behavior. She examines the thoughts, feelings, and behaviors that shape consumers' attitudes and motivations in relation to brands, products, and marketing messages. The new edition of this concise guide to the discipline offers comprehensive coverage of issues including: Technology now integrated into all chapters Consumer vulnerability, expanded beyond young consumers and persons with disabilities to include the economically disadvantaged and those marginalized because of ethnicity and gender. Consumers' roles in the lives of nonhuman animals, with extensive discussion of the consumer journey toward acquiring an animal companion and the impact of pet ownership on consumers' non pet-related purchases Suitable for Marketing and Consumer Behavior students at advanced undergraduate and postgraduate levels, this clearly written and thorough textbook will keep students engaged and help them to become savvier marketers. Online resources include links to videos and podcasts, further reading, questions and exercises. Instructor supplements include PowerPoint slides and chapter quizzes" -- tomado de la contraportada.
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