A practical guide to fundraising for small museums : maximizing the marketing-development connection / Sheldon Wolf

By:

Wolf, Sheldon [autor]

Material type: Text

TextLanguage: English Publisher: Lanham, Maryland : Rowman & Littlefield, [2018]Description: xv, 143 páginas : gráficas ; 23 cmContent type:

texto, imagen fija

Media type:

sin mediación

Carrier type:

volumen

ISBN:

9781538103265

Subject(s):

LOC classification:

AM122 W65 2018

Contents:

The marketing-development connection -- Transactions -- Giving and mission -- Stewardship -- Survival -- Capital campaign -- A development writing toolkit -- Final thoughts -- Donor bill of rights.

Summary: "A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection turns the traditional development program on its ears, as it starts with the needs of donors rather than the needs of the organization. Just like marketing for other goods and services, museums must begin with aligning their products with their audiences. Then they can develop fund strategies that keep their audiences in mind. While the book covers traditional strategies (such as membership and events), it approaches them from a new point of view and provides tips and sample ideas all along the way for small and mid-sized museums to implement a successful development plan. Complete with sample forms, this book is a must-have for every museum development professional, volunteer, and student who wants to succeed." -- tomado de la contraportada

List(s) this item appears in: Arte contemporáneo, Mercado y Negocios

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Holdings
Item type	Current library	Collection	Call number	Copy number	Status	Date due	Barcode
Libros	Mediateca	Bibliográfica	AM122 W65 2018 Ej. 1 (Browse shelf(Opens below))	Ej. 1	Available		15982

Incluye índice

The marketing-development connection -- Transactions -- Giving and mission -- Stewardship -- Survival -- Capital campaign -- A development writing toolkit -- Final thoughts -- Donor bill of rights.

"A Practical Guide to Fundraising for Small Museums: Maximizing the Marketing-Development Connection turns the traditional development program on its ears, as it starts with the needs of donors rather than the needs of the organization. Just like marketing for other goods and services, museums must begin with aligning their products with their audiences. Then they can develop fund strategies that keep their audiences in mind. While the book covers traditional strategies (such as membership and events), it approaches them from a new point of view and provides tips and sample ideas all along the way for small and mid-sized museums to implement a successful development plan. Complete with sample forms, this book is a must-have for every museum development professional, volunteer, and student who wants to succeed." -- tomado de la contraportada

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