Successful fundraising for arts and cultural organizations / Karen Brooks Hopkins, Carolyn Stolper Friedman

Incluye índice y bibliografía.

List of charts -- Preface -- Acknowledgements -- Introduction -- Chapter 1. Institution building : Articulating statement of mission ; Developing effective management ; Formulating a long-range plan -- Chapter 2. Leadership : Board of trustees ; Senior staff ; Volunteers -- Chapter 3. The annual fundraising campaign : Determining goals, strategies, and timetables ; Establishing a record-keeping system ; Renewing gifts ; Researching new prospects ; Developing cultivation plans ; Soliciting the funding source ; Building a sense of ownership -- Chapter 4. Business : Why business supports arts and culture ; What determines a business's giving policy? ; How businesses make funding decisions ; What kind of support is available? ; How to approach businesses for funds -- Chapter 5. Foundations : How foundations operate ; What determines a foundation's giving policy? ; What kind of support is available? ; How to approach foundations for support ; How foundations make funding decisions -- Chapter 6. Patrons : Major Donors ; Designing a Membership or Annual Fund Program Acquisition of New Members ; Renewing Existing Members and Annual ; Contributors ; Ways of Giving ; Telefundraising -- Chapter 7. Government : Federal government support ; State support programs ; Community Support Programs -- Chapter 8. Special Events : Choosing the special event ; The leadership base ; The invitation list ; The invitation package ; Making the sale ; The press campaign ; Caterers, designers, florists and photographers ; Consultants and volunteers ; The follow-up -- Chapter 9. Capital endowment campaigns : Feasibility study and campaign plan ; Planning phase -- Conclusion -- Appendix A. Basic fundraising books -- Appendix B. Keeping up : magazines, newsletters and seminars -- Appendix C. Research sources -- Appendix D. Web resources for non-profit fund-raising -- Appendix E. State foundation directories -- Appendix F . State arts councils and regional arts organizations -- Appendix G. State Humanities councils -- Appendix H. Fundraising and management organizations -- Appendix I. Arts and cultural organizations -- Appendix J. Sponsorship vs. advertising : comparing return -- Appendix K. Fundraising materials -- Appendix L. Capital campaign materials -- Appendix M. Teaching ideas for arts administration students -- Index.

"Fundraising experts Karen Brooks Hopkins of the Brooklyn Academy of Music and Carolyn Stolper Friedman of the Contemporary Museum of Art in Chicago offer important insights into today's best fundraising strategies for arts and cultural organizations of all sizes. New to this edition is an in-depth examination of corporate sponsorships, as well as a detailed chapter on endowment campaigns. All statistics, appendixes, and examples have been updated, and many helpful examples, including pledge forms, campaign statements, and sponsorship contracts, are also included." -- tomado de la página del proveedor.