Creating bonds : successful marketing in museums : a collection of essays
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- texto, imagen fija
- sin mediación
- volumen
- 9780956194329
- AM121 C74 2009
Item type | Current library | Collection | Call number | Copy number | Status | Date due | Barcode |
---|---|---|---|---|---|---|---|
![]() |
Mediateca | Bibliográfica | AM121 C74 2009 Ej. 1 (Browse shelf(Opens below)) | Ej. 1 | Available | 15999 |
Browsing Mediateca shelves, Collection: Bibliográfica Close shelf browser (Hides shelf browser)
![]() |
![]() |
![]() |
![]() |
![]() |
No cover image available | No cover image available | ||
AM7 M467 2006 Ej. 2 New museums and the making of culture / | AM7 M8815 2000 Museums and memory / | AM7 N48 1989 The new museology / | AM121 C74 2009 Ej. 1 Creating bonds : successful marketing in museums : a collection of essays | AM122 W65 2018 Ej. 1 A practical guide to fundraising for small museums : maximizing the marketing-development connection / | AM151 D65 2018 Ej.1 VITRINA ¿Dónde se exhibe y resguarde el arte? / | AP63 V62 2015 Vocero : momento universitario / |
Incluye índice
The role of HR in creating a successful brand / Adam Lumb -- The rebirth of a small museum / Alexander Gates -- Developing an art museum brand strategy / Bonnie B. Briggs ; Amy Nelson -- Branding in a brand-hostile environment / Bruno Bahunek -- Managing the National Gallery brand / Danielle Chidlow -- Courting Generation Next / Erin Barnes -- Audience-centred services / G-Gina Koutsika -- Developing dialogue / Jenny Wong -- Marketing a small, underfunded gallery / Kate Knowles -- Ethnographic research : a fresh eye on marketing / Margot Wallace -- Defining a new venue in a crowded market / Rachel Collins -- Branding and organisational behaviour / Sian Walters.
"International marketing professionals working in and with museums share their latest insights and experiences of attracting and involving a wide range of constituencies. This series of essays covers the following key issues: establishing, developing and managing the museum's brand; case studies of successful marketing initiatives large and small; how best to communicate with specific market sectors; the role of Human Resources in brand development; establishing a new attraction in a crowded market; marketing in a brand-hostile environment; analysing your audiences. Marketing professionals from world-class institutions - including London's National Gallery, Tate Britain and the Natural History Museum - share their experiences and insights." -- tomado de la página del proveedor.
There are no comments on this title.