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A *new* program for graphic design / David Reinfurt

By: Material type: TextTextLanguage: English Publisher: Los Angeles, California : Nueva York : Inventory Press ; D.A.P. Distributed Art Publishers, [2019]Description: 255 páginas : ilustraciones, fotografías ; 23 cmContent type:
  • texto , imagen fija
Media type:
  • sin mediación
Carrier type:
  • volumen
ISBN:
  • 9781941753217
Subject(s): LOC classification:
  • NK1520  R45 2019
Contents:
Preface / Adam Michaels -- Foreword / Ellen Lupton -- Introduction -- I. T-Y-P-O-G-R-A-P-H-Y : Postmasters ; Assignment 1 : Letterpress ; Farewell / Etaoin Shrdlu ; Raytracing with Moholy-Nagy ; Assignment 2 : photocopier ; T as in tree ; This stands as a sketch for the future ; Assignment 3 : computer ; Mathematical typography -- II. G-E-S-T-A-L-T : A few forms ; Assignment 1 : stop ; The language of visual thinking ; Assignment 1(adjusted): go ; Currently in process ; Assignment 2 : wait ; After effects ; Assignment 3 : RGB v. CMYK ; ABC, TV, NeXT ; Global branding -- III. I-N-T-E-R-F-A-C-E : Assignment 1 : Apple Watch ; Zapotecs & Pulsars ; Olivetti's interfaces ; "...Meet the Tetracono" ; Touch start to begin ; Desktops, trashcans -- Acknowledgments.
Summary: "A New Program for Graphic Design' is the first communication-design textbook expressly of and for the 21st century. Three courses (Typography, Gestalt and Interface) provide the foundation of this book. Through a series of in-depth historical case studies (from Benjamin Franklin to the Macintosh computer) and assignments that progressively build in complexity, 'A New Program for Graphic Design' serves as a practical guide both for designers and for undergraduate students coming from a range of other disciplines. Synthesizing the pragmatic with the experimental, and drawing on the work of Max Bill, György Kepes, Bruno Munari and Stewart Brand (among many others), it builds upon mid- to late-20th-century pedagogical models to convey contemporary design principles in an understandable form for students of all levels, treating graphic design as a liberal art that informs the dissemination of knowledge across all disciplines. For those seeking to understand and shape our increasingly networked world of information, this guide to visual literacy is an indispensable tool." -- tomado de la página del proveedor
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Holdings
Item type Current library Collection Call number Copy number Status Date due Barcode
Libros Libros Mediateca Bibliográfica NK1520 R45 2019 Ej. 1 (Browse shelf(Opens below)) Ej. 1 Available 15974

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Preface / Adam Michaels -- Foreword / Ellen Lupton -- Introduction -- I. T-Y-P-O-G-R-A-P-H-Y : Postmasters ; Assignment 1 : Letterpress ; Farewell / Etaoin Shrdlu ; Raytracing with Moholy-Nagy ; Assignment 2 : photocopier ; T as in tree ; This stands as a sketch for the future ; Assignment 3 : computer ; Mathematical typography -- II. G-E-S-T-A-L-T : A few forms ; Assignment 1 : stop ; The language of visual thinking ; Assignment 1(adjusted): go ; Currently in process ; Assignment 2 : wait ; After effects ; Assignment 3 : RGB v. CMYK ; ABC, TV, NeXT ; Global branding -- III. I-N-T-E-R-F-A-C-E : Assignment 1 : Apple Watch ; Zapotecs & Pulsars ; Olivetti's interfaces ; "...Meet the Tetracono" ; Touch start to begin ; Desktops, trashcans -- Acknowledgments.

"A New Program for Graphic Design' is the first communication-design textbook expressly of and for the 21st century. Three courses (Typography, Gestalt and Interface) provide the foundation of this book. Through a series of in-depth historical case studies (from Benjamin Franklin to the Macintosh computer) and assignments that progressively build in complexity, 'A New Program for Graphic Design' serves as a practical guide both for designers and for undergraduate students coming from a range of other disciplines. Synthesizing the pragmatic with the experimental, and drawing on the work of Max Bill, György Kepes, Bruno Munari and Stewart Brand (among many others), it builds upon mid- to late-20th-century pedagogical models to convey contemporary design principles in an understandable form for students of all levels, treating graphic design as a liberal art that informs the dissemination of knowledge across all disciplines. For those seeking to understand and shape our increasingly networked world of information, this guide to visual literacy is an indispensable tool." -- tomado de la página del proveedor

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