Contagious : why things catch on / Jonah Berger.
Material type:
TextLanguage: English Publisher: Estados Unidos : First Simon & Schuster, 2012Description: 244 páginas : grafias en blanco y negro ; 21 cmContent type: - texto
- sin mediación
- volumen
- 9781451686586
- HF5415.153 B463 2012
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Mediateca | Bibliográfica | HF5415.153 B463 2012 Ej.1 (Browse shelf(Opens below)) | Ej.1 | Available | 15662 |
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| HF5415.13 E72 2018 Ej.1 The experience logic as a new perspective for marketing management : from theory to practical applications in different sectors / | HF5415.13 I23 2017 Ej.1 White paper : proceso creativo / | HF5415.13 S343 1999 Ej.1 VITRINA Experiential marketing : how to get customers to sense, feel, think, act, and relate to your company and brands / | HF5415.153 B463 2012 Ej.1 Contagious : why things catch on / | HF5415.2 M2898 2020 Ej. 1 Marketing research : applied insight / | HF5415.2 M291 2004 Ej. 3 (PISO 3) Investigación de mercados : un enfoque aplicado / | HF5415.2 M291 2004 Ej. 4 (EN PISO 3) Investigación de mercados : un enfoque aplicado / |
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Introduction: Why things catch on: Why $100 is a good price for a cheesesteak...Why do some things become popular?...Which is more important, the message or the messenger?...Can you make anything contagious?...The case of the viral blender...Six key stepps. -- 1. Social currency. When a telephone booth is a door...Ants can lift fifty times their own weight...Why frequent flier miles are like a video game...When it's good to be hard to get...Why everyone wants a mix of tripe, heart, and stomach meat...The downside of getting paid...We share things that make us look good. -- 2. Triggers. Which gets more word of mouth, Disney or Cheerios?...Why a NASA mission boosted candy sales...Could where you vote affect how you vote?...Consider the context...Explaining Rebecca Black...Growing the habitat: Kit Kat and coffee...Top of mind, tip of tongue. -- 3. Emotion. Why do some things make the Most E-Mailed list?...How reading science articles is like standing at the edge of the Grand Canyon...Why anger is like humor...How breaking guitars can make you famous...Getting teary eyed about online search...When we care, we share. -- 4. Public. Is the Apple logo better upside down than right side up?...Why dying people turn down kidney transplants...Using moustaches to make the private public...How to advertise without an advertising budget...Why anti-drug commercials might increase drug use...Built to show, built to grow. -- 5. Practical value. How an eighty-six-year-old made a viral video about corn...Why hikers talk about vacuum cleaners...E-mail forwards are the new barn raising...Will people pay to save money?...Whey $100 is a magic number...When lies spread faster than the truth...News you can use. -- 6. Stories. How stories are like Trojan horses...Why good customer service is better than any ad...When a streaker crashed the Olympics...Why some story details are unforgettable...Using a panda to make valuable virality...Information travels under the guise of idle chatter. -- Epilogue. Why 80 percent of manicurists in California are Vietnamese...Applying the stepps. -- acknowledgments. -- Notes. -- Index.
Contagious combina la investigación con historias poderosas. Conozca cómo un restaurante de carnes de lujo ganó popularidad a través del humilde bistec con queso, por qué los anuncios antidrogas en realidad podrían haber aumentado el consumo de drogas y por qué más de 200 millones de consumidores compartieron un video sobre uno de los productos aparentemente más aburridos que existen: una licuadora. Si se ha preguntado por qué ciertas historias se comparten, se reenvían correos electrónicos o los videos se vuelven virales, Contagious explica por qué y muestra cómo aprovechar estos conceptos para crear contenido contagioso. Este libro proporciona un conjunto de técnicas prácticas y específicas para ayudar a difundir la información, para diseñar mensajes, anuncios e información que la gente compartirá. Si usted es un gerente de una gran empresa, el propietario de una pequeña empresa que intenta aumentar la conciencia, un político que se postula para un cargo o un funcionario de salud que intenta correr la voz, Contagious le mostrará cómo hacer que su producto o idea se ponga de moda. .
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