Fundraising for social change / Kim Klein.

Incluye bibliografía e índice.

Online Content -- Acknowledgments -- Introduction to the 7th Edition -- About The Author -- Part One: What's New, What's Hot, What's Over, What's Not -- Nonprofits and the Money They Raise -- Creating a Fundraising Philosophy -- Be Clear About What the Money Will Do -- What You Have to Understand to Begin Fundraising -- The Importance of a Good Board of Directors -- Part Two: Ask Them, Thank Them, Ask Them Again -- Financial Needs and Fundraising Strategies-- Thank Before You Bank -- Getting Comfortable with Asking -- Ask a Real Prospect -- How to Ask -- Strengthening Relationships by Creating Categories of Donors -- Part Three: Strategies for Acquisition and Retention -- Multi-Channel Fundraising -- What Successful Mass Appeals Have in Common -- Direct Mail -- Online Fundraising -- Using the Telephone -- Special Events -- Establishing Voluntary Fees for Service -- Door-to-Door and Street Canvassing -- Opportunistic Fundraising -- Part Four: Inviting Current Donors to Make Bigger Gifts -- Building Major Donor Programs -- Setting Up and Maintaining Recurring Donor Programs -- Legacy Giving -- Setting Up an Endowment -- Part Five: Using a Campaign Strategy for Raising Large Amounts of Money -- What All Large Campaigns Have in Common -- Raising Money for Capital -- Endowment Campaigns -- Conducting Feasibility Studies --

Part Six: Budgeting and Planning -- Developing a Budget -- Creating a Fundraising Plan -- The Perennial Question of Clean and Dirty Money -- What to Do in Case of Financial Trouble -- Part Seven: Fundraising Management -- Infrastructure for Fundraising -- Hiring a Development Director -- Using a Consultant, Coach, Mentor, or Trainer -- Dealing with Anxiety -- Part Eight: You the Fundraiser -- Know What You Need to Know -- Working with Your Executive Director -- Working with Volunteers -- When You Encounter Ethical Dilemmas -- Part Nine: Special Circumstances -- Raising Money in Rural Communities -- Fundraising for a Coalition -- Whe No One Is Paid -- When You Are Just Starting Out -- Index.