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The scenario-planning handbook : a practitioner's guide to developing and using scenarios to direct strategy in today's uncertain times / Bill Ralston and Ian Wilson.

By: Contributor(s): Material type: TextTextLanguage: English Publisher: Mason, Ohio : Thomson/South-Western, 2016Description: viii, 264 páginas : ilustraciones ; 24 cmContent type:
  • texto
Media type:
  • sin mediación
Carrier type:
  • volumen
ISBN:
  • 0324312857
Subject(s): LOC classification:
  • HD30.28 R348 2006
Contents:
Parte 1: The Role of Scenarios -- Parte 2: Getting Started -- Parte 3: Laying the Environmental-Analysis Foundation -- Parte 4: Creating the scenarios -- Parte 5: Moving from scenarios to a decision -- Parte 6: Creating a change-oriented culture.
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Incluye referencias bibliográficas

Parte 1: The Role of Scenarios -- Parte 2: Getting Started -- Parte 3: Laying the Environmental-Analysis Foundation -- Parte 4: Creating the scenarios -- Parte 5: Moving from scenarios to a decision -- Parte 6: Creating a change-oriented culture.

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