The thank you economy / Gary Vaynerchuck.
Material type:
TextLanguage: English Publisher: New York : Harper Business, 2011Edition: 1st edDescription: xvi, 240, páginas, [8] hojas : ilustración a color ; 21 cmContent type: - texto
- sin mediación
- volumen
- 9780061914188
- HF5415.5 V396 2011
| Item type | Current library | Collection | Call number | Status | Date due | Barcode |
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Mediateca | Bibliográfica | HF5415.5 V396 2011 (Browse shelf(Opens below)) | Available | 12521 |
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| HF5415.5 J34 2007 Ej. 1 Join the conversation : how to engage marketing-weary consumers with the power of community, dialogue, and partnership / | HF5415.5 O87 2014 Ej. 1 Value proposition design : how to create products and services customers want / | HF5415.5 T65 2011 This is service design thinking : basics, tools, cases / | HF5415.5 V396 2011 The thank you economy / | HF5416 S7418 2004 Ej. 1 Fundamentos de marketing / | HF5416.5 V35 2008 Ej. 1 Fenómeno low cost : el impacto en el factor precio / | HF5417 A47 2013 Relaciones públicas y comunicación : un enfoque estratégico / |
Incluye bibliografía.
Part I. Welcome to the thank you economy -- How every thing has changed, except human nature -- Erasing lines in the sand -- Why smart people desmiss social media, and why they shouldnt -- Part II. How to win -- From the top: Instill the right culture -- The preface date: Traditional media meets social -- Im on a horser: How old spice played ping-pong, then dropped the ball -- Intent: Quality versus quantity -- Part III. The thank you economy in action -- Avaya: Going where the people go -- Aj bombers: Communicating with the community -- Joie de vivre hotels: caring about the big and little stuff -- Irena Vaksman, DDS: A small practice cuts its teeth on social media -- Hank Heyming: A brief example of well-executed culture and intent -- Conclusion -- Part IV. Sawduts -- More Thoughts on... -- Part V. How to win in the than you economy, the quick version.
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