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Made to stick : why some ideas survive and others die / Chip Heath & Dan Heath

By: Contributor(s): Material type: TextTextLanguage: English Publisher: New York : Random House, 2008Description: 322 páginas : 22 cmContent type:
  • texto
Media type:
  • sin mediación
Carrier type:
  • volumen
ISBN:
  • 9781400064281
Subject(s): LOC classification:
  • HM1033 H43 2007
Contents:
Introduction: What sticks? -- Simple -- Unexpected -- Concrete -- Credible -- Emotional -- Stories -- Epilogue: What sticks -- Sticky advice.
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Incluye índice.

Introduction: What sticks? -- Simple -- Unexpected -- Concrete -- Credible -- Emotional -- Stories -- Epilogue: What sticks -- Sticky advice.

Innovación y tecnología.

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