A social strategy : how we profit from social media / Mikolaj Jan Piskorski.
Material type:
TextLanguage: English Publisher: Princeton, New Jersey : Princeton University Press, 2014Description: xii, 275 páginas : ilustraciones ; 24 cmContent type: - texto
- sin mediación
- volumen
- 9780691153391
- HF5415.1265 P57 2014
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Mediateca | Bibliográfica | HF5415.1265 P57 2014 (Browse shelf(Opens below)) | Available | 12346 |
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| HF5415.1265 B72 2001 Ej. 1 Branding @ the digital age / | HF5415.1265 H47 2017 Marketing digital : mobile marketing, SEO y analítica web / | HF5415.1265 P37 2016 Platform revolution : how networked markets are transforming the economy and how to make them work for you / | HF5415.1265 P57 2014 A social strategy : how we profit from social media / | HF5415.1265 R93 2009 Ej. 1 Understanding digital marketing : marketing strategies for engaging the digital generation / | HF5415.127 A54 2008 Ej. 1 The long tail : why the future of business is selling less of more / | HF5415.127 H35 2006 Ej.1 Handbook of niche marketing : principles and practice / |
Incluye referencias bibliográficas e índice.
The arc of the book -- Social failures and social solutions -- "Meet" platforms : eHarmony and Okcupid -- "Meet" platform : Twitter -- "Friend" platforms : Facebook and mixi -- "Meet" and "friend" platforms : LinkedIn & Friendster -- "Meet" and "friend" platform : MySpace -- Social strategies -- Low-cost "friend" social strategy at Zynga -- Low-cost "meet" social strategy at Yelp -- Social strategy at American Express -- Social strategy at Nike -- Building social strategy at XCard and Harvard Business Review -- Conclusions.
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